Transforming Retail Through Innovation 2020

TRANSFORMING RETAIL THROUGH INNOVATION

THEPOWER OF INNOVATION

We are a company of ideas . For over 50 years, our mission has been to continually elevate and reinvent our properties in modern and innovative ways for the customers, brands, and communities we serve. Fueled by creativity and inspired by a transformative vision of the future, our best-in-class team continues to reinforce our long-term success through a culture of innovation.

—David Simon Chairman, Chief Executive Officer & President

230+ Iconic

#1 Balance Sheet in the Industry $30B Distributed Dividends Since 1993

Global Properties

96% of Properties

in Top 10 Largest Economies

CREATINGTHE MIXED-USE DESTINATIONS OFTHEFUTURE

In our vision to be the epicenter of commerce and community, Simon is investing in our properties to become the ultimate live, work, play, stay, and shop destination in the world’s top markets. Some of our most exciting projects feature state-of-the-art residential opportunities and ultra-modern office and commercial spaces. Key projects include: PHIPPS PLAZA Undergoing a groundbreaking transformation featuring a signature Nobu Hotel and Nobu Atlanta restaurant , a 90,000-square-foot Life Time Athletic , Pinstripes , and a 13-story Class A office building. NORTHGATE A paradigm for Simon’s 360° live, work, play, stay, shop community model featuring an NHL Seattle corporate complex, three ice skating rinks , plus 800,000 square feet of new Class A office space, 1,200 luxury multifamily residences , hotels , and dramatic green spaces . BREA MALL ® Reimagined as a mixed-use destination, development is underway to include a Life Time Athletic , luxury residences , great restaurants , and fresh retail brands .

HIGHLIGHTS $7B

30+ 4,500+ 1M+ Square Feet Redevelopments Completed in 2018 Residential Units Planned

Portfolio Investment Over Past 7 Years

$1B $5B Portfolio Investment Portfolio Investment Annually

Commercial Office Space Planned

Over Next 5 Years

CURATING CREATIVERETAIL

60

Simon is a brand powerhouse. Our portfolio features 3,000+ market leaders such as Apple, Sephora, and lululemon, as well as the world’s leading collection of luxury and international brands like Louis Vuitton, Dior, Chanel, and Balenciaga. We are also introducing new Digital First concepts to our millions of customers, including Warby Parker, Peloton, Casper, and UNTUCKit, with over 40 more brands in the pipeline. Each Simon center reflects the expectations, goals, and tastes of its local and regional audiences. Every day we seek new ways to exceed these expectations with responsive, immersive experiences. Whether that’s with the latest premium format theatres and in-mall gaming areas or fitness centers and sports & recreation facilities , entertainment, experiential, and dining continue to thrive.

New Restaurants Added in 2018

95 %+ Occupancy for the Past 7 Years 1 , 500 New-to-Market Brands and Unique Retailer Leases Signed in Past 12 Months New Entertainment/ Lifestyle Concepts Added in 2018 20 + ~1,000 Movie Theatre in Revenue $5.7B Auditoriums

CREATINGAN INTERACTIVEFUTURE

Simon Innovation Group is the driving force behind our culture of creativity and leads the industry in delivering services that complement the in-store experience offered by brands. Our team takes pride in consistently introducing new programs that give our guests a seamless shopping experience, and drive incremental traffic and sales—both online and in-store. With more than 25 initiatives underway, consumers, retailers, and partners can be confident we’re integrating and investing in emerging technologies to elevate and reinvent shopping.

HIGHLIGHTS

450+ Interactive Digital Directories 5,200 Reserved Premium

50+ Centers

Participating in Happy Returns

220 3D Interactive Maps Across Web & Apps

Parking Spaces at 47 Locations

SHOPPREMIUMOUTLETS.COM 3,000 Retail Designers

200K+ SKUs

DRIVINGTRAFFIC ANDSALES

Our marketing strategy is focused on the most creative and innovative content and platforms to drive awareness, traffic, and sales for the brands and retailers at Simon, and creative engagement with our customers. Highlights include always-on storytelling campaigns that keep our most loyal shoppers informed about what’s happening at each center, strategic brand partnerships ranging from Vogue to Disney, and amplifying retailer campaigns including Today at Apple and the Coach

Selena Gomez Collection. In addition, a robust calendar of seasonal promotions, including the key Back to School and Holiday shopping periods, offer compelling incentives to encourage incremental visits. The effectiveness of our advertising campaigns is measured and verified using the most sophisticated attribution tools available today. In this way we can target, refine, and implement strategies as never before.

HIGHLIGHTS

4.6B Advertising Impressions 4.7M Store Visits

14.3M Email 8M Social Media Followers

8% Visitation Lift

(via Local Digital Campaigns)

Subscribers

182M

Website Visits

(via Facebook, YouTube Ads)

WHY SIMON

Simon’s portfolio is unrivaled and we’re the only developer who has the financial flexibility to continually transform our properties to enhance their market position and give customers what they want, when they want it, and how they want it.

Whether it’s the scale of our properties , from high-end to value and domestic to international, our top-rated balance sheet in the industry, or our best-in-class team committed to a long-term ownership outlook, we’re focused on performance .

1H 2019 NOI MIX

47 %Malls

12 % TheMills

32 % PremiumOutlets

9 % International

> $80B Global Retailer Sales, Top in Industry

$680 Sales PSF, +175% from 25 Years Ago

5% Increase in Sales, 2018 vs 2017

77 U.S. Malls & Premium Outlets Average >$900 Sales PSF

2B Shopper Visits Annually

A1/A2 Credit Rating

As of 9/30/19

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