Sustainability Report 2017
PROPERTIES | CUSTOMERS | COMMUNITIES | EMPLOYEES
ENGAGING WITH OUR SHOPPERS At Simon, we are laser focused on continually enhancing the customer experience. Virtually every decision we make reinforces this commitment. We’re reinvesting billions of dollars in our centers, transforming them into premier community gathering spaces that encourage shoppers to linger and spend the day in an inviting, engaging retail environment. Innovative customer services and amenities continue to be a priority. Each engagement is an opportunity to better serve our shoppers, creating the kind of exceptional, elevated experience that builds loyalty and drives return visits. We’re also investing in the future innovation of retail technology that makes shopping easier and more convenient.
Highlights include: —More robust omni-channel marketing and sales capabilities —Customer service chat bots —Traffic measurement —Enhanced WiFi and data capabilities —Mall-wide product search — Interactive directories —Digitizing and enhancing VIP Shopper Club —Augmented reality —Virtual reality —Mall mapping/routing —Best-in-class digital communication
SUSTAINABILITY REPORT 2017
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