Simon: The Impact of Brick and Mortar Shopping

MEASURINGSIMON’SECONOMIC, SOCIAL, ANDENVIRONMENTAL IMPACT

CASESTUDY: PARTNERINGWITHPETA FORHUMANANDANIMAL WELFAREEDUCATION

SHOPSAFE Never leave children or pets unattended in vehicles. Lock your car. Hide your valuables. Take your keys.

Simon has engaged in a unique partnership with People for the Ethical Treatment of Animals (PETA) to raise awareness about the danger of leaving small children and animals in cars. For the last two years, Simon has posted prominent signage in parking lots and at property entrances to remind customers to check their cars and ensure that they haven’t forgotten any passengers. Getting the word out : While difficult to quantify the impact of these efforts, PETA’s Manager for Corporate Affairs and Senior Corporate Liaison, Stephanie Shaw has stated that “Signage in malls is one of the most effective methods of getting the word out, to help remind people never to leave anyone in their cars, and Simon certainly raised public awareness while opening the floodgates of getting other property owners to agree to post similar messages.” Continuing partnership : “This work is the continuation of a longstanding partnership that has led to significant advancements in animal welfare,” said Stephanie Shaw. For example, in 2011, Simon created a new policy based on its work with PETA not to allow circuses that use wild animals on its properties due to the inherent animal welfare and human safety concerns, and nowmore than 650 malls owned by multiple companies nationwide have followed suit. And in 2013, Simon again took a leadership stance on animal welfare when it banned the sale of sugar gliders, which are small, tree-dwelling marsupials, on its properties, leading to there now being 1,300 malls in the U.S. where ‘pocket pets’ are prohibited.

Simon isaproud sponsorof theNationalCrimePreventionCouncil (NCPC).TheCircleofRespect isa registered trademarkofNCPC (www.ncpc.org).

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