Simon Sustainability Report 2021
SIMON SUSTAINABILITY REPORT 2021
BACK-TO-SCHOOL COMMUNITY OUTREACH ACTIVITIES Field marketing implemented a number of activations to engage the community and drive awareness to our centers during the back-to-school season. SURPRISE AND DELIGHT SCHOOL BUS PROGRAM 40 centers participated in a surprise and delight school bus community program. Center teams secured a school bus that was branded with Back to School ∙ Back Together as well as a QR Code to redirect them to back-to school deals. Over 44 locations, such as schools and community centers in underserved communities, were visited by center teams distributing essential school items, including backpacks and basic supplies. The teams played games with the children, offered prizes, and more.
THANK YOU EDUCATORS ACTIVATION 65 centers created on-site floral pop-up activations to surprise and delight our education communities. They showed support and appreciation for all that educators do for the youth in our communities by rewarding them with floral bouquets as they shop. OTHER BACK-TO-SCHOOL PROMOTIONS 28 centers hosted other back-to-school activities including expos, school supply drives, photo display opportunities, and more. LOCAL AND THE SHELF-SOURCED INFLUENCERS Over 100 centers engaged local mom, teen, or college influencers to shop for back to school and create brand awareness and drive traffic.
CREATING SUSTAINABLE CENTERS
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