Simon Sustainability Report 2020-2021

FUNDRAISING INTIMESOFCOVID

For 25 years, Woodbury Common PremiumOutlets ® has hosted the Hudson Valley Making Strides Against Breast Cancer Pink Parade in partnership with the American Cancer Society. Traditionally, the event has been held as a walk, attracting up to 10,000 attendees throughout the region and raising money for the cause. Due to COVID-19 safety requirements, 2020 looked a little different than previous years but there was still a lot of energy and passion for the cause. Woodbury Common worked with the organizers to adapt the event to a drive through concept and worked with local retailers to secure special offers to drive shopper traffic after the event. Over the course of two hours, 100 cars filled with breast cancer supporters were cheered along the route by volunteers (local HS football players, girl scouts and other student orgs.), stormtroopers, and sponsors (Garnett Health, Mobile Life). They also took in sights like a beautiful pink balloon display, tribute garden and other signage while listening to an MC through radio transmission. In total, the event raised over $300,000.

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