Simon Sustainability Report 2020-2021

INDULGE INSOPHISTICATEDAROMASATSCENTAVENUE In 2016, Erica Rim had a vision for a California boutique that specialized in the highest quality fragrances and home goods— something beyond the generic jars and diffusers that had saturated the market. It became her passion and commitment to find unique smells and premium products focused on quality, and natural, eco-friendly materials. When she launched her retail store at The Shops at Mission Viejo, she partnered with Jennifer VanDenburg, Regional Director of Specialty Leasing at Simon, to pinpoint a prime location and provide insight in marketing and store layout. With the knowledgeable support of the local Simon shopping center team, Erica rolled out new products and modernized the store set-up to reach the diverse customer base shopping at the center.


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