Simon Sustainability Report 2016

22 17 23 FocusAreas Properties | Customers | Communities | Employees

Approach Simon is a real estate company that is focused on creating experiences for our customers and retailers. We continue to improve our product offerings to consumers through a wider variety of dining options, including the addition of healthy choices and local concepts, as well as other enhancements such as comfortable common area seating and gathering places, children’s play areas, Wi-Fi, and exclusive event programming, all contributing to a superior experience that can’t be found anywhere else. For our retailers, we offer the unique opportunity to thrive in the best real estate on the market with high quality properties. Simon brings decades of expertise when it comes to the development and management of shopping centers. We continue to expand the scope of our amenities and deliver compelling programming that builds strong bonds with our consumers.

Best-in-Class Customer Experience with New Simon Loyalty Programs Simon continues to enhance and expand its loyalty pilot programs with Simon Rewards and Simon Insider. Twelve properties participate in Simon Rewards and eight properties in Simon Insider. Both programs are designed to reward shoppers for all of their mall purchases, and in 2016 this was facilitated through a new technology supplied by Spring Marketplace that enables shoppers to register their existing credit cards and have their purchases automatically registered. The programs differ in their rewards structures, but the one constant is rewards, for example access to reserved parking spaces for top customers. The data derived from the programs also provides Simon with insight into shopping behavior that has not been available before, and this data can be leveraged by retailer partners for targeted marketing campaigns to best meet customer demands. The pilots continue to test different elements of the programs and to gauge consumer response with the goal of defining a nationwide program in 2017.

Teaming Up with Retailers toMeet Sustainability Objectives

Engaging with our tenants is not a new concept for us at Simon. Over the last decade, we have developed processes and a variety of tools to engage with our tenants across our portfolio. The main objective is helping tenants to be successful in their business and achieving their goals, to have the best space and attract customers. Similarly, stakeholder engagement with our tenants is essential for success in achieving sustainability objectives since tenants occupy the majority of a mall’s space. Furthermore, retailer employees play a critical role in the successful implementation of sustainability initiatives. Simon’s strategic approach to tenant engagement on sustainability topics is outlined below:

1: Define Scope

2: Engage Tenant Executives

3: Engage Tenant Employees

4: Measure and Share Results

Simon Property Group, Inc.

Sustainability RePORT 2016