Simon - Leveraging In-Store Returns 2021
BEST ! IN ! CLASS RETURN STRATEGIES TO PURSUE
—Actively promote/encourage return-to-store to customers. —Elevate the in-store-return option in post-transaction/return-related communications. —Proactively remind shoppers how close the nearest store is by providing the distance from the home on return slips and other return-related communications.
—Promote the consumer bene ! ts of returning to the store: Save Money . No shipping or restocking fees. Save Time . Faster returns processing. Save The Environment . Less packaging and shipping is greener. Save The Stress . No tracking or worrying necessary.
—Address potential channel con % ict: increased online returns impacting store KPIs. —Incent customers to return-to-store with special in-store-only coupons/o # ers.
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