Simon - Leveraging In-Store Returns 2021
YETBRANDSDON’TTYPICALLYENCOURAGE SHOPPERSTORETURNTOTHESTORE DESPITE THE INHERENT ADVANTAGES OF DOING SO
BRANDS ARE AGNOSTIC TO THE RETURN CHANNEL & LOSE BENEFITS. Only 7% of our top 100 brands emphasize or promote return-to-store for online retail returns. UNTAPPED OPPORTUNITY. Brands have an opportunity to positively impact their bottom line and lower their carbon footprint by shifting from a passive return channel strategy to a more proactive one that encourages and incents shoppers to bring returns to store.
6
Made with FlippingBook flipbook maker