Simon 2021 Annual Report

To the left: Lenox Square, Atlanta, GA

To the right: The Domain, Austin, TX

MARKETING ■ Our marketing strategy is focused on the most creative and innovative content and media platforms to drive awareness, shopper traffic and sales for the brands and retailers in our centers and create engagement with our consumer. ■ Our marketing team collaborates with leading brands on cutting-edge events and promotions to drive store traffic and on localized digital campaigns to build awareness for in-store initiatives. ■ Executed over 2,100 events and programs on and off-mall to engage community members, shoppers, and visitors. ■ Generated over 2 billion advertising Simon Shopper impressions across all media channels. ■ Grew the VIP Shopper Club and Mall Insider programs to nearly 16 million members, with messaging focused on new store openings, local programs, retailer deals and special promotions. ■ Substantially increased the Simon global website traffic to over 223 million annual visits. We deepened the localized content on our property websites, including unique promotion of home/ houseware and luxury-type retailers. ■ Expanded the use of QR codes at our centers to drive shoppers to deals, to sign up for VIP Club access and to explore new stores and promotions.

INNOVATION ■ Built a strategic marketing relationship with Klarna and expect to launch a new, innovative program this year. ■ Simon Search, a new mall-wide product search capability, will launch later this year. ■ Partnered with multiple players, including ShopPremiumOutlets.com, to offer live streaming shopping events from our tourism centers, expanding the reach of those stores in both domestic and international markets. ■ Launched the Grab Go Eat platform to support multi-restaurant ordering to-go experiences at Simon eateries. ■ Partnerships with Happy Returns and Narvar provide shoppers at more than 30 centers with hassle-free merchandise returns, refunds and return shipping to participating brands. ■ Re-platformed and added new functionality to the Simon mobile app for iOS and Android. ■ Deepened the localized content showcased on each center’s digital assets, including on property websites, the Simon app and on social media.

■ Produced a digital campaign targeting domestic tourists at various stages in their travel journey, resulting in more than 150 million impressions. ■ Developed best-in-class materials and tools to support ongoing leasing efforts and implemented a social media plan, growing organic impressions by 129%. SIMON BRAND VENTURES ■ Simon Brand Ventures continues to provide brands and retailers with unique opportunities to reach shoppers both online and in our centers. ■ Our unmatched go-to-market strategy leads the industry, consistently outperforming industry benchmarks and delivering significant impact for our Company, including revenue growth of 43% in 2021. ■ Established key multi-year national strategic alliances with Afterpay and

Klarna to support retailer sales and deliver alternative consumer payment options in the “Buy Now, Pay Later” category.

■ Continued to generate significant demand in the retail category from brands and retailers eager to leverage our media assets to drive incremental traffic to their stores. ■ Brands want access to our large customer base and the many visits that generates to our portfolio.

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2021 ANNUAL REPORT