SYF 2016-17 Impact Report


The First National Awareness Campaign and Giftcard are Launched for Graduation 2017




In time for Graduation season 2017, Simon Global Marketing launched the national campaign “Simon Supports Education,” bringing greater awareness and support to the work of SYF. Malls across the US proudly displayed a variety of visual, digital and activity-based marketing to engage shoppers in the mission of SYF and our impact in the local community. Education is the second largest philanthropy cause in the US and the long time charity of choice for Simon; this campaign introduced SYF to a broader audience and generated new donations. Guest Services staff were dressed in our signature orange and white and our social media platforms effectively used

#SYF2017 and #SimonSupportsEducation (#SSE) to capture the story across the country. Debuting as part of this campaign, and now available year around, the SYF Visa ® Simon Giftcard ® was the go-to gift for graduates, teacher appreciation and other spring occasions. The SYF Giftcard is a gift that gives twice. For each card sold, SYF receives $1. Coming in Fall 2017, look for this campaign to continue in celebration of back to school. As you have gift card needs, please consider showing your support of SYF and purchase a SYF Visa ® Simon Giftcard ® . They can be used anywhere Visa ® debit cards are accepted!

Search your social media for #SYF2017 and #SimonSupportsEducation #SSE to see even more pictures and the impact of this campaign.

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