DEATH OF PUREPLAY RETAIL

INTELLIGENCE REPORT DEATH OF PUREPLAY RETAIL BRAND LIST

PUREPLAY RETAILERS n=24

EVOLVED PUREPLAY RETAILERS n=19

OMNICHANNEL LEADERS n=20

Brand Selection Methodology

Brand Selection Methodology

Brand Selection Methodology

Online-only retailers that may have experimented with a popup shop, but have not opened a permanent retail location

Companies that began as online-only, but have opened a permanent retail location in the last five years

Retailers that have effectively linked their in-store and online businesses to leverage their status as omnichannel retailers

Athleta AYR BaubleBar Birchbox Blank Label

Ashford Jewelry ASOS Bare Necessities Beyond the Rack

Indochino J. Hilburn Nasty Gal Proper Cloth Rent the Runway Trunk Club Warby Parker Yogibo YogaSmoga

Karmaloop ModCloth Net-A-Porter OnlineShoes.com Overstock.com The Real Real Revolve Clothing Rue La La Shoebuy.com The Clymb

American Eagle Apple Best Buy Bloomingdale’s Coach Free People GAP Gucci Home Depot IKEA

JCPenney Kate Spade Macy’s Nordstrom Ralph Lauren Sears Sephora Target Tory Burch Walmart

Bluefly eBags Etsy Everlane Gilt Groupe Jack Threads James Allen Jomashop

Blue Nile Bonobos

Casper Harry’s Frank and Oak

YOOX Zulily

7

January 12, 2016