DEATH OF PUREPLAY RETAIL

INTELLIGENCE REPORT DEATH OF PUREPLAY RETAIL METHODOLOGY

FULFILLMENT / INTEGRATED INVENTORY Online Purchase/Pickup In-Store Online Reservation/Pickup In-Store Online Purchase/Return In-Store Ship from Store Curbside Delivery SHIPPING Free Shipping Free Shipping Thresholds Expedited Shipping Expedited Shipping Costs & Thresholds

Search Engine Traffic Organic and Paid Keyword Volume Estimated Paid Search Budgets Unbranded Organic Search Visibility Branded Keyword Search Volume Email Frequency

Revenue Venture Capital Funding Valuation In-Store Sales Percentages Average Order Values Profitability

Promotion of In-Store Services and Events Online Booking of Appointments and Events Email Promotion of Stores

In-Store Amenities In-Store Technology

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January 12, 2016