DEATH OF PUREPLAY RETAIL

INTELLIGENCE REPORT DEATH OF PUREPLAY RETAIL LAST MILE

Unlocking Omnichannel Potential (Cont’d)

Death of Pureplay Retail: Number of U.S. Fulfillment Centers Pureplay Retailers 2015

Death of Pureplay Retail: Number of U.S. Potential Points of Distribution Evolved Pureplay Retailers 2015* ■ Evolved Pureplay Retailer Fulfillment Centers ■ Evolved Pureplay Retailer Stores ■ Pureplay Retailer Fulfillment Centers

As evolved retailers continue to expand their retail footprints, they also have the potential to increase shipping speeds while decreasing costs, via ship-from- store capabilities. While 11 percent of brands in the Omnichannel 2015 index have implemented ship-from-store— including big box retailers (Walmart, Lowes), department stores (Neiman Marcus, Macy’s) and specialty retailers (Urban Outfitters, Ralph Lauren)—none of the evolved retailers tracked by L2 have made corresponding investments. Evolved retailers would have a significantly more robust warehousing network if they instituted ship-from- store capabilities, even compared to the most mature e-tailers, most of which have no more than three U.S. fulfillment centers.

Warby Parker

Ashford

3

21

4

Gilt

3

Bonobos

1

20

Net-A-Porter

3 3

Rent the Runway

1

4

Overstock.com

Zulily

2 2 2 2 2

4

Ashford

Bare Necessities

2

1

Nasty Gal

Beyond the Rack

2 1

Harry’s

Jomashop

OnlineShoes.com

2 1

Blue Nile

ASOS

1 1 1 1 1 1 1 1 1 1

3

Overstock.com

Blueflly

3

Net-A-Porter

eBags

Everlane

3

Gilt

JackThreads

1 1

Birchbox

Karmaloop

1

1

ModCloth

Baublebar

Rue La La

1 1

AYR

Shoebuy.com

YOOX

Source: Internet Retailer, Press Reports. *Fulfillment Center numbers were reported in 2012 for Warby Parker, 2013 for Nasty Gal and 2014 for Birchbox, BaubleBar, and Harry’s.

Source: Internet Retailer, Press Reports.

23

January 12, 2016

Made with FlippingBook - Online catalogs