DEATH OF PUREPLAY RETAIL
INTELLIGENCE REPORT DEATH OF PUREPLAY RETAIL LAST MILE
Unlocking Omnichannel Potential (Cont’d)
Death of Pureplay Retail: Number of U.S. Fulfillment Centers Pureplay Retailers 2015
Death of Pureplay Retail: Number of U.S. Potential Points of Distribution Evolved Pureplay Retailers 2015* ■ Evolved Pureplay Retailer Fulfillment Centers ■ Evolved Pureplay Retailer Stores ■ Pureplay Retailer Fulfillment Centers
As evolved retailers continue to expand their retail footprints, they also have the potential to increase shipping speeds while decreasing costs, via ship-from- store capabilities. While 11 percent of brands in the Omnichannel 2015 index have implemented ship-from-store— including big box retailers (Walmart, Lowes), department stores (Neiman Marcus, Macy’s) and specialty retailers (Urban Outfitters, Ralph Lauren)—none of the evolved retailers tracked by L2 have made corresponding investments. Evolved retailers would have a significantly more robust warehousing network if they instituted ship-from- store capabilities, even compared to the most mature e-tailers, most of which have no more than three U.S. fulfillment centers.
Warby Parker
Ashford
3
21
4
Gilt
3
Bonobos
1
20
Net-A-Porter
3 3
Rent the Runway
1
4
Overstock.com
Zulily
2 2 2 2 2
4
Ashford
Bare Necessities
2
1
Nasty Gal
Beyond the Rack
2 1
Harry’s
Jomashop
OnlineShoes.com
2 1
Blue Nile
ASOS
1 1 1 1 1 1 1 1 1 1
3
Overstock.com
Blueflly
3
Net-A-Porter
eBags
Everlane
3
Gilt
JackThreads
1 1
Birchbox
Karmaloop
1
1
ModCloth
Baublebar
Rue La La
1 1
AYR
Shoebuy.com
YOOX
Source: Internet Retailer, Press Reports. *Fulfillment Center numbers were reported in 2012 for Warby Parker, 2013 for Nasty Gal and 2014 for Birchbox, BaubleBar, and Harry’s.
Source: Internet Retailer, Press Reports.
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January 12, 2016
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