DEATH OF PUREPLAY RETAIL

INTELLIGENCE REPORT DEATH OF PUREPLAY RETAIL CUSTOMER ACQUISITION

Casting A Wide Net Via Search (Cont’d)

Death of Pureplay Retail: Cost Per Click for Top Traffic-Driving Paid Keywords By Percentage of Traffic Driven to Select Pureplay Retailer Sites

Top Paid Keywords

Cost Per Click

$1.78

1. Maternity Clothes 2. Lingerie 3. Umbrella

$0.67

Asos Zulily Etsy Overstock

$0.91

$2.15

1. Jewelry 2. Bar Stools 3. Shopping

$2.41

$2.45

$0.87

1.Wedding Dresses 2. iPhone 6 Cases 3. Dog Collars

$1.45

$1.31

$0.67

1. Lingerie 2. Red Dresses 3. Dr. Martens

$1.29

$0.72

$0.00

$1.00

$2.00

$3.00

Source: SEMrush 2015.

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January 12, 2016